Luca Sartoni is a media professional with more than a decade of technical and marketing background. Thanks to his extensive experience in different business environments, from SMEs to large corporate projects, Luca helps companies scale up their business adopting data driven strategies. He does not believe in Santa Claus, magical spells and everything that is not backed up by facts. Luca is a Growth Engineer at Automattic.

Luca will be talking about Growth, exploring different scenarios on WordPress. He will apply a growth funnel to the most common projects in order to increase visits, retention and revenue on any WordPress site.